The artificial not only duplicates the natural and generates a new class of objects, but completely incorporates the natural, absorbing its principles and producing parallel artificial realities that do not duplicate, but redesign, the natural.

New objects are thus produced, generating the same effects as natural objects, and are in fact characterized by improved effects (hyperreality) while being artificial; everything is made real through technology.

In the hyperreal, the organic is replaced by the inorganic..

Jean Baudrillard
Simulacra and Simulation, 1981


As we work on the development of the concept of Post Modern Simulacrum, Traiano Milano rediscovers vintage textures from the 70’s and 80’s and regenerates them through hyper realistic digital prints applied on our high-performance fabrics.

With delicate balance between nostalgia and desire for the future, Traiano Milano is redefining the borders between classic and contemporary, natural & artificial.

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